What’s Your Superpower
Celsius
Insight: Caffeine is seen as a “superpower” that helps get people through the day.
Big Idea: Celsius is your superpower.
3 print + 1 digital
Execution Idea: Partnership with Fortnite and DC Comics to bring the “Celsius superpowers” to life.
Execution Idea: Celsius cans act as a grabbable item in the game and when picked up, they give a power boost to the player.
Execution Idea: Players are encouraged to collect the cans to collect points.
Execution Idea: If enough cans are collected, players can receive the exclusive Celsius x DC Comics branded skins.