Nuts for Almond Milk
Califia Farms
Insight: People enjoy almond milk for its smooth, nutty flavor.
Big Idea: Nutty is used as a synonym for silly or goofy.
3 print + 1 experiential outdoor
Execution Idea: A photo booth placed in urban areas that encourages users to take photos and on the photo strips there is a qr code that provides a coupon for Califia Farms Organic Almond Milk. Messaging such as “how nutty can you get?” displayed on the booth.